BRAND IDENTITY + WEBSITE
Teaching Outside the Binary
Teaching Outside the Binary is a collection of resources, blog posts, and reading lists to help anyone deconstruct the gender binary, support LGBTQ+ students in your classroom, and create a more inclusive environment for students.
Visual Identity
BACKGROUND
Kye Rowan created the nonbinary pride flag in 2014, which consisted of yellow, white, purple, and black horizontal stripes. It is intended to represent nonbinary people who did not feel that the genderqueer flag represents them.
What each stripe represents:
Yellow stripe - people whose gender exists outside of the binary
White stripe - people with many or all genders
Purple - people with genders considered a mix of male and female
Black - people who identify as not having a gender.
Source: outrightinternational.org/content/flags-lgbtiq-community
Icon Design
A brand new identity with the nonbinary pride flag colors and an updated typeface (Gotham Rounded Medium).
Social Media
Updated look on Instagram posts that highlights the values and goals of Teaching Outside the Binary.
Wireframes
By using wireframes, we can determine the ideal structure, hierarchy, and flow between pages and content on the website without getting too much into the visuals and copy. It allows us to see and point out the flaws in the sitemap and eliminate them in the next design process so it can be structured and connected better.
Web Design
A newly designed online presence and more organized visuals that makes navigation easier for users.
Feedback from the client
“
I absolutely love my logo and website. I feel like I have a clean, clear, and marketable brand thanks to Michelle’s work. It’s easily recognizable and honors part of my identity at the same time.
Ace S., 6th-8th Grade Science Teacher